微信支付品牌符号设计
微信支付品牌符号设计
微信支付品牌符号设计
WeChatPay · Senior Product Designer · 2022
WeChatPay · Senior Product Designer · 2022
WeChatPay · Senior Product Designer · 2022
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Background and Goals
Background and Goals
Background and Goals
"Small store fireworks" (“小店烟火计划”) is a series of measures that WeChat Pay helps small and medium-sized businesses operate.
WeChat Pay hopes to convey a "fireworks" and "positive" brand image to the society, and form an exclusive visual memory through the design of brand symbols.
"Small store fireworks" (“小店烟火计划”) is a series of measures that WeChat Pay helps small and medium-sized businesses operate.
WeChat Pay hopes to convey a "fireworks" and "positive" brand image to the society, and form an exclusive visual memory through the design of brand symbols.
"Small store fireworks" (“小店烟火计划”) is a series of measures that WeChat Pay helps small and medium-sized businesses operate.
WeChat Pay hopes to convey a "fireworks" and "positive" brand image to the society, and form an exclusive visual memory through the design of brand symbols.
My Contribution
My Contribution
My Contribution
1 Positioning: Provide multiple solutions quickly to clarify the direction
2 Design: Look for suitable calligraphy fonts - Adjust the combination rhythm of fonts -Simplify and increase texture
3 Application
1 Positioning: Provide multiple solutions quickly to clarify the direction
2 Design: Look for suitable calligraphy fonts - Adjust the combination rhythm of fonts -Simplify and increase texture
3 Application
1 Positioning: Provide multiple solutions quickly to clarify the direction
2 Design: Look for suitable calligraphy fonts - Adjust the combination rhythm of fonts -Simplify and increase texture
3 Application
Quick trial and clear positioning
Quick trial and clear positioning
Quick trial and clear positioning
Design
Design
Design
Application
Application
Application
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.