QQ · UX Designer · 2019-2021
QQ · UX Designer · 2019-2021
QQ · UX Designer · 2019-2021
Service Design
for Brand Advertising Format
Service Design
for Brand Advertising Format
Service Design
for Brand Advertising Format
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Background
Background
Background
KanDian(看点) is a news platform in QQ, relying on advertising to monetize traffic.Brand advertising requires platform sales and operations to sign contracts with advertiser.
Therefore, as a designer in commercialization team, I need to create advertising formats to attract advertisers to increase the number of orders and platform revenue.
KanDian(看点) is a news platform in QQ, relying on advertising to monetize traffic.Brand advertising requires platform sales and operations to sign contracts with advertiser.
Therefore, as a designer in commercialization team, I need to create advertising formats to attract advertisers to increase the number of orders and platform revenue.
KanDian(看点) is a news platform in QQ, relying on advertising to monetize traffic.Brand advertising requires platform sales and operations to sign contracts with advertiser.
Therefore, as a designer in commercialization team, I need to create advertising formats to attract advertisers to increase the number of orders and platform revenue.
Challenge and Contribution
Challenge and Contribution
Challenge and Contribution
How to take into account the user experience while pursuing commercial income through design? How to continuously output effective advertising formats?
I researched the demands of all stakeholders and came up with an effective yardstick that can guide the design.
How to take into account the user experience while pursuing commercial income through design? How to continuously output effective advertising formats?
I researched the demands of all stakeholders and came up with an effective yardstick that can guide the design.
How to take into account the user experience while pursuing commercial income through design? How to continuously output effective advertising formats?
I researched the demands of all stakeholders and came up with an effective yardstick that can guide the design.
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
Design details
Use Gestalt rules to accommodate different ad materials to achieve visual coherence.
Design details
Use Gestalt rules to accommodate different ad materials to achieve visual coherence.
Design details
Use Gestalt rules to accommodate different ad materials to achieve visual coherence.
Result
Result
Result
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
User
Needs Valuable Product Information
User
Needs Valuable Product Information
User
Needs Valuable Product Information
Review my contribution
Review my contribution
Review my contribution
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.