WeChatPay · Design Lead · 2023
WeChatPay · Design Lead · 2023
WeChatPay · Design Lead · 2023
Design Management
for Overseas Material
Design Management
for Overseas Material
Design Management
for Overseas Material
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Background and Challenge
Background and Challenge
Background and Challenge
By posting offline materials in countries around the world, our team let Chinese tourists know that WeChat payment can be used there, and promote transactions.
With the end of the epidemic, Chinese people began to go abroad for consumption, WeChat's overseas payment business grew rapidly, the demand surged in a short period of time, and the design productivity was insufficient.
By posting offline materials in countries around the world, our team let Chinese tourists know that WeChat payment can be used there, and promote transactions.
With the end of the epidemic, Chinese people began to go abroad for consumption, WeChat's overseas payment business grew rapidly, the demand surged in a short period of time, and the design productivity was insufficient.
By posting offline materials in countries around the world, our team let Chinese tourists know that WeChat payment can be used there, and promote transactions.
With the end of the epidemic, Chinese people began to go abroad for consumption, WeChat's overseas payment business grew rapidly, the demand surged in a short period of time, and the design productivity was insufficient.
My Role
My Role
My Role
I improve design efficiency and quality by:
Establish Design Specifications.
Figure out the problems in the production process and Find existing tools.
Collaborate with them to customize our requirements.
Use AI and Data to design.
Give the team members motivations.
I improve design efficiency and quality by:
Establish Design Specifications.
Figure out the problems in the production process and Find existing tools.
Collaborate with them to customize our requirements.
Use AI and Data to design.
Give the team members motivations.
I improve design efficiency and quality by:
Establish Design Specifications.
Figure out the problems in the production process and Find existing tools.
Collaborate with them to customize our requirements.
Use AI and Data to design.
Give the team members motivations.
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
Problem: Initial material submerged in complex offshore environment
Problem: Initial material submerged in complex offshore environment
Problem: Initial material submerged in complex offshore environment
Almost every store in China mainland have WeChat payment, but it is different in overseas.Here, Users need to know "We can use WeChat payment here" firstly rather than discount.
Almost every store in China mainland have WeChat payment, but it is different in overseas.Here, Users need to know "We can use WeChat payment here" firstly rather than discount.
Almost every store in China mainland have WeChat payment, but it is different in overseas.Here, Users need to know "We can use WeChat payment here" firstly rather than discount.
Strategy: establish a reusable design specification 1.0
Strategy: establish a reusable design specification 1.0
Strategy: establish a reusable design specification 1.0
Significant
Significant
Significant
Large area of brand background color
Large area of brand background color
Large area of brand background color
Clear
Clear
Clear
Prominent Price Numerical Information
Prominent Price Numerical Information
Prominent Price Numerical Information
Consistency
Consistency
Consistency
Information hierarchy and modulus relationship
Information hierarchy and modulus relationship
Information hierarchy and modulus relationship
Final Result
Final Result
Final Result
Offline
Offline
Offline
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
💡
Use tools to improve design efficiency and quality
💡
Use tools to improve design efficiency and quality
💡
Use tools to improve design efficiency and quality
Initial Process:
Initial Process:
Initial Process:
Challenge
Challenge
Challenge
After the COVID-19 outbreak, the demand for overseas materials has surged, but due to layoffs, the design human resource has not increased but decreased.
They works overtime but has a low sense of achievement.
After the COVID-19 outbreak, the demand for overseas materials has surged, but due to layoffs, the design human resource has not increased but decreased.
They works overtime but has a low sense of achievement.
After the COVID-19 outbreak, the demand for overseas materials has surged, but due to layoffs, the design human resource has not increased but decreased.
They works overtime but has a low sense of achievement.
Find existing tools to drive collaboration
Find existing tools to drive collaboration
Find existing tools to drive collaboration
Final Result
Final Result
Final Result
Utilizing AIGC to improve design efficiency and quality
Utilizing AIGC to improve design efficiency and quality
Utilizing AIGC to improve design efficiency and quality
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
💡
Exploring data-driven design effectiveness
💡
Exploring data-driven design effectiveness
💡
Exploring data-driven design effectiveness
How big should the QR code be? Where should materials be placed? What kind of design is effective?
How big should the QR code be? Where should materials be placed? What kind of design is effective?
How big should the QR code be? Where should materials be placed? What kind of design is effective?
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.