WeChatPay · Senior Product Designer · 2021-Now
WeChatPay · Senior Product Designer · 2021-Now
WeChatPay · Senior Product Designer · 2021-Now
Integrated design for offline Material
Integrated design for offline Material
Integrated design for offline Material
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Situation
Situation
Situation
WeChat Pay is a mobile payment and digital wallet service by WeChat based in China. And almost every store has a WeChat payment code, so the customer can scan the code to pay. In order to help merchants operate better, our team provides a variety of offline materials.
WeChat Pay is a mobile payment and digital wallet service by WeChat based in China. And almost every store has a WeChat payment code, so the customer can scan the code to pay. In order to help merchants operate better, our team provides a variety of offline materials.
WeChat Pay is a mobile payment and digital wallet service by WeChat based in China. And almost every store has a WeChat payment code, so the customer can scan the code to pay. In order to help merchants operate better, our team provides a variety of offline materials.
My Role
My Role
My Role
Continuously in life, observation and user research => discovery of needs => product function planning
Data Analysis => Optimizing the Interaction Path on the Action Path + New Content and Functionality
Continuously in life, observation and user research => discovery of needs => product function planning
Data Analysis => Optimizing the Interaction Path on the Action Path + New Content and Functionality
Continuously in life, observation and user research => discovery of needs => product function planning
Data Analysis => Optimizing the Interaction Path on the Action Path + New Content and Functionality
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
Background: we have provided basic materials to small business merchants
Background: we have provided basic materials to small business merchants
Background: we have provided basic materials to small business merchants
After register, they would get a collection of QR code stand sign and some stickers
After register, they would get a collection of QR code stand sign and some stickers
After register, they would get a collection of QR code stand sign and some stickers
Insight: Basic material cannot meet the diverse needs
Insight: Basic material cannot meet the diverse needs
Insight: Basic material cannot meet the diverse needs
They need Larger Size QR code Posters
They need Larger Size QR code Posters
They need Larger Size QR code Posters
They need diverse and customizable posters
They need diverse and customizable posters
They need diverse and customizable posters
Persona + Requirements => Design Goals => Solutions
Persona + Requirements => Design Goals => Solutions
Persona + Requirements => Design Goals => Solutions
a
a
a
easy to use, only 3 steps
easy to use, only 3 steps
easy to use, only 3 steps
b
b
diverse and customized templates
diverse and customized templates
diverse and customized templates
c
c
Under Low cost (9.9RMB and free shipping)
we provide maximum quantity (5 pieces)
Under Low cost (9.9RMB and free shipping)
we provide maximum quantity (5 pieces)
Under Low cost (9.9RMB and free shipping)
we provide maximum quantity (5 pieces)
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
💡
What kind of content is really useful?
💡
What kind of content is really useful?
💡
What kind of content is really useful?
Merchants' aesthetics are not
Merchants' aesthetics are not
Merchants' aesthetics are not
Design Strategy: From Business to Business
Design Strategy: From Business to Business
Design Strategy: From Business to Business
Through layout, help merchants express better
Through layout, help merchants express better
Through layout, help merchants express better
Through AIGC, provide more templates and improve design efficiency
Through AIGC, provide more templates and improve design efficiency
Through AIGC, provide more templates and improve design efficiency
HIGHLIGHT
HIGHLIGHT
HIGHLIGHT
Find problems through data and optimize interactive experience
Find problems through data and optimize interactive experience
Find problems through data and optimize interactive experience
Problem: The success rate of users editing pages is low
Problem: The success rate of users editing pages is low
Problem: The success rate of users editing pages is low
设计关键点II (节选)
设计关键点II (节选)
设计关键点II (节选)
Make up for the producation shortage by Macro ecological design
Make up for the producation shortage by Macro ecological design
Make up for the producation shortage by Macro ecological design
Sales surge , but bad user feedback
Sales surge , but bad user feedback
Sales surge , but bad user feedback
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Want a deeper dive on how I approached this project?
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.
Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.